Jeff Bercovici interviews a SyFy executive about the movie:
How big are we talking, ratings-wise?
All we have are the locals and they’re very hard to judge. We don’t get the real numbers, the actual cable nationals, until 4 o’clock. But I think it goes beyond the ratings in terms of the impact and the importance to Syfy. First of all, it just gets your name out there. It increases the network’s visibility and it shows the network’s sense of humor. Syfy is a network that has such a wide range of programming. We have one of the top reality series in “Face Off,” we have in incredible scripted series in “Defiance.”
What I love about the social media comments last night was the viewers got what we were doing. They understood that we were creating an event that was meant to provide entertainment. That’s what this movie is about. Syfy’s won Emmys. “Battlestar Galactica” got us a Peabody. But we also want people to be able to kick off their shoes, put their feet up, grab a beverage of choice and be entertained.
We’ve done about 250 of these movies, and when we first started doing them, viewers didn’t always get the spirit they were meant in. We got a lot of questions from viewers, a lot of questions from the press. Now viewers really get it. Hundreds of thousands of people on Twitter were talking about “Sharknado” and they all got that we were having fun.